ARRIBA NUTRITION x MR. ANATOLY
Explosive campaign visual for Mr. Anatoly’s Arriba Nutrition
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Arriba Nutrition is a premium supplement brand founded by viral fitness star Mr. Anatoly, who has more than 50 million followers across social media. With billions of video views, he is one of the fastest-growing influencers in the world. Known for dressing up as a cleaner in the gym and surprising people with his strength, he mixes humor and power in a way that reaches a massive audience. For the launch of the Green Apple Pre-Workout, I was asked to create a bold and energetic image for their online campaign.
The goal was to make one strong visual that would quickly grab attention and reflect the energy of the product. I came up with a concept using sliced green apples, clouds of powder, and water splashes frozen in motion. The way these different ingredients were captured highlights freshness, intensity, and movement, matching the feel of the brand and the product experience. The final image was designed to visually express the kick users feel after taking the pre-workout, which typically kicks in after about 20 to 30 minutes. I photographed each part of the image separately in the studio. The apples show flavor and freshness, the powder suggests explosive power, and the splashes add speed, impact, and a sense of refreshing energy. Each element was lit carefully to create contrast and detail. In post-production, I combined everything into one image with clear structure and focus on the product itself. |
The final image was used across digital platforms like social media stories, adverts, and website banners. I also made a seperate version for Black Friday with added text and discount offers of up to 40 percent. The image was adapted to fit different formats and helped support the product’s promotion across multiple channels.
The image connects visually with both the product and the personality of Mr. Anatoly: colorful, strong, and high-energy. It was made to reflect the brand’s style and tone, and to fit naturally into their digital communication. This project shows how photography, concept, and branding can work together to create one clear and useful campaign image. The image was created to support brand visibility and clear communication across digital platforms. - Thijs Goedegebuure |
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